RallyCry | Graphic, UIUX
PART-TIME DESIGNER — MAY 2020-CURRENT
Overview
RallyCry is a white-label esports platform startup that services multiple clients including Air Force Gaming, Pi Kappa Phi, LevelNext and more. RallyCry has raised 1.2M in seed funding, backed by Mike Morhaime, Amy Morhaime, Kevin Lin, and Marc Merrill and more.
Contributions
→ Design user acquisition/retention graphics
→ Create motion graphics assets
→ Craft visual brand voices for clients
→ Collaborate with designers/engineers on product features
→ Collaborate with marketing for brand strategy
Platform UI
Each client has unique branding to incorporate, and we’ve made a style guide system that flexes to accomodate. The platform is designed and built in a way that makes it easy for us to scale our client base while still maintaining a high-quality, personalized product.
On the UIUX side, I contribute to perfecting this style guide system, and repeatedly spinning up new updates attractive to clients.
Web Design
Alongside platform UI styling, I help design custom landing pages for clients, working with them to establish a brand voice and message that communicates a launch.
Graphic Design
Much of my job is consistently producing graphic assets. Because there are so many requests and a variety of styles developed for each individual client, I’ve built a graphic design asset and template library on Figma that allows me to produce graphic at scale and make hand-offs when necessary.
I typically use a combination of Ai, Ps and Figma to create elements of a graphic, occasionally bringing in mediums such as illustration work. Most graphics are ultimately assembled on Figma so that we maintain a templatized workflow shareable to the team.
Marketing Campaigns
I work with clients on developing full-fledged marketing campaigns. These campaigns involve determining a united visual look, a timeline and a goal. Above is a launch campaign created for Air Force Gaming, with each launch teaser centering around a department in the Air Force. These teasers came together to generate hype and spread the word among the internal departments, and gave an introductory look into the quality to expect from the Air Force Gaming product.
Motion Graphics
To bring certain campaigns to life, I work on motion graphics that are used for platform and marketing purposes.